This mailer project for educators was all about impact. The mailer itself was huge and hard to dismiss. The bold text was a departure from the norm for educational mailers. At Wunderman, I had the privilege of working with a phenomenal art director, Jef Loyola, who pushed me to be bold and drove me to consider more impactful ways to get a message across.
The telephone on the two-page spread was my way of anchoring attention to information that could otherwise feel a bit arid. The playfulness of a supersized telephone made the copy a lot less daunting to approach.