Novell superhero promotion

This was a more subtle piece in comparison to most of the other projects I collaborated on with the art director. There was something about the timeline that drew the viewer in as the mailer unfolds, and to have the superhero at the very end was like having that prize after digging through a box of cereal. The ‘everyday’ superhero (not muscular at all) was intentional because the art director wanted to reach the target audience without alienating them.